GETBACK.com

Vice President Product Development, serving a senior leadership role in the startup of GetBack.com reporting directly to the President as employee number 4. Established, led, and inspired a staff of high-impact designers, production artists and various third party developers. Core responsibilities included defining and implementing website strategy, product strategy, determining feature sets and revenue opportunities through analysis of the external marketplace, customers, and competitors. Other responsibilities included working closely with content, engineering and business groups influencing the creation and maintenance of product roadmaps, development cycles, and managing technical implementations from product design through fully deployed production releases. Instrumental in the growth of getback.com from zero stats to over 2.5mil unique visitors a month and over 20mil page views.