Napster
Napster is a digital subscription service offering access to a vast library of music. At that time fully owned by Best Buy, Napster provides users with an integrated store experience, facilitating music subscriptions seamlessly within its platform. With Napster, users can enjoy unlimited streaming of their favorite content across various media formats, including movies, books, and games. all accessible through a single subscription.
Director User Experience and Interaction
As a key player at Napster, I was recruited to enhance product performance, innovate new offerings, and bolster organizational and technical capabilities. I spearheaded the formulation of design practices and processes within an integrated, first-ever agile framework, amplifying the focus on user experience and research. In my capacity, I led the AI group and implemented machine learning processes, while overseeing various aspects including the website, music player, downloadable app, TV and full-screen experiences. Additionally, I played a pivotal role in refining internal processes and driving new product development initiatives.
Automix
Let AI take the reins as it intuitively selects the perfect tracks for your mood or occasion, delivering a continuous stream of music with flawless transitions. With Automix, enjoy a hands-free, immersive listening experience that keeps the music flowing effortlessly.
Interaction Testing
By gathering real user feedback early and often, we refine our designs swiftly, ensuring they meet the highest standards of usability. This iterative approach allows us to deliver innovative, industry-leading experiences that set new standards.
In-Store Promotions
Benefit from Best Buy’s backing as Napster comes preinstalled on connected devices, complete with a complimentary 3-month subscription. Enjoy seamless access to a vast library of music, movies, books, and games right out of the box
