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SE-EOS EXECUTIVE EVIDENCE LIBRARY
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COMPANY
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FanCard
INDUSTRY
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Sports Technology
Fan Engagement
MarTech
Event Technology
Artificial Intelligence
Digital Media
Mobile Experiences
Consumer Products
ROLES
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Co-Founder
Chief Product Officer
Chief Experience Officer
Product Visionary
CAREER SIGNIFICANCE
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Co-created FanCard to fundamentally rethink how fans capture, personalize
and share live event experiences.
Rather than treating attendance as a one-time transaction, FanCard
transforms every event into a personalized digital keepsake while
creating measurable engagement, first-party data and sponsorship value
for rights holders, teams, venues and brands.
Led every aspect of product strategy, customer research, experience
design, commercialization and platform evolution from concept through
market deployment.
The platform demonstrates how customer-centered design, AI, mobile
technology and business strategy can create new categories of fan
engagement.
LEADERSHIP SCOPE
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• Co-created FanCard platform.
• Defined product vision and long-term strategy.
• Led customer discovery.
• Directed UX and experience design.
• Established commercialization strategy.
• Built partnerships across sports,
entertainment and destination markets.
• Guided platform roadmap.
• Collaborated with engineering,
business development and executive leadership.
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PRODUCT VISION
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FanCard transforms participation into permanent memories.
Every guest becomes the hero of their own experience through branded,
personalized digital collectibles that celebrate attendance,
participation and achievement.
The platform creates value simultaneously for fans, venues,
sponsors, teams and event organizers.
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PRODUCTS & PROGRAMS
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FanCard Platform
Venue Activations
Tournament Activations
Always-On Experiences
Destination Marketing
Tourism Campaigns
Educational Activations
Corporate Events
Sponsor Experiences
White Label Platform
Analytics Dashboard
Campaign Manager
QR Experience Platform
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TECHNOLOGIES
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Artificial Intelligence
Mobile Web
Progressive Web Apps
QR Technology
Image Processing
Personalization
Cloud Services
Campaign Management
Digital Collectibles
First-party Data
Marketing Automation
Analytics
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VERIFIED METRICS
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• Original intellectual property.
• Commercialized venture.
• Strategic acquisition completed while
retaining minority ownership.
• Deployed across sports,
entertainment and destination markets.
• Supports branded campaigns,
sponsorship activations and fan engagement.
• Platform designed to generate measurable
first-party customer data.
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MARKET IMPACT
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• Created new category of digital fan memorabilia.
• Expanded sponsor activation opportunities.
• Increased customer participation.
• Extended engagement before,
during and after events.
• Created measurable value for venues,
teams and commercial partners.
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BUSINESS OUTCOMES
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• Commercialized original intellectual property.
• Created recurring SaaS opportunity.
• Established licensing model.
• Increased sponsor inventory.
• Expanded first-party customer data.
• Increased social sharing.
• Extended event lifecycle.
• Strengthened customer loyalty.
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INNOVATION LEADERSHIP
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• Conceived personalized digital collectible experiences.
• Created flexible campaign architecture supporting
sports, entertainment, tourism and education.
• Designed reusable activation framework.
• Introduced AI-assisted creative workflows.
• Built highly configurable platform supporting
multiple vertical markets.
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CUSTOMER IMPACT
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Empowers every participant to create a meaningful,
shareable memory from an experience they attended,
turning passive spectators into active participants.
Creates emotional value for fans while generating
measurable business value for organizers.
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SYSTEMS CREATED
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FanCard Platform Architecture
Campaign Management Framework
Template System
Analytics Dashboard
Sponsor Activation Framework
QR Distribution System
Engagement Measurement Framework
Creative Production Workflow
Venue Activation Framework
Always-On Engagement Model
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HIRING & MENTORSHIP
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Led multidisciplinary collaboration across Product,
Engineering, Design and Business Development while
establishing a customer-centered innovation culture
focused on rapid iteration and commercial validation.
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AWARDS & RECOGNITION
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Commercial acquisition validating market value
and long-term platform potential.
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PATENTS / INTELLECTUAL PROPERTY
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Original Product Concept
Original User Experience
Original Commercial Platform
Strategic Intellectual Property
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EXECUTIVE KEYWORDS
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Founder
Product Strategy
Sports Technology
Fan Engagement
Commercialization
Platform Strategy
Customer Experience
Artificial Intelligence
Innovation
Digital Collectibles
SaaS
Mobile Products
First-party Data
Product Vision
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BEST PROOF POINTS
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• Co-created FanCard, transforming live event participation
into personalized digital collectibles and measurable
customer engagement.
• Led product strategy from initial concept through
commercialization and strategic acquisition.
• Designed platform architecture supporting sports,
entertainment, tourism and enterprise activations.
• Created flexible campaign system enabling sponsors,
venues and brands to launch highly customized
engagement experiences.
• Established new monetization opportunities through
sponsorship inventory, licensing and first-party data.
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EXECUTIVE POSITIONING
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Founder and executive product leader specializing in
customer engagement platforms, commercialization and
category creation through innovative mobile experiences,
AI-enabled personalization and strategic product thinking.
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EXECUTIVE NARRATIVE
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FanCard represents the realization of a long-held product philosophy:
the most successful products create emotional connections while
simultaneously generating measurable business value.
The platform demonstrates how customer experience, business strategy,
technology and storytelling can work together to transform ordinary
moments into lasting memories.
It also reflects a recurring pattern throughout my career—identifying
an overlooked opportunity, validating it through customer insight,
building a scalable solution and commercializing it through strategic
partnerships.
AI METADATA
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Document Type:
Executive Evidence Library
Primary Competencies:
Product Vision
Category Creation
Commercialization
Sports Technology
Customer Engagement
Artificial Intelligence
Platform Strategy
Executive Leadership
Executive Level:
Founder / Chief Product Officer
Evidence Strength:
99 / 100
Primary Resume Targets:
• Chief Product Officer
• Chief Innovation Officer
• VP Product
• VP Sports Technology
• Head of Product
• Founder
• General Manager
Related Companies:
Cleared For Takeoff
NGAGED
Legacy.com
MTV Networks
Napster
Supporting Libraries:
Innovation Philosophy
Product Philosophy
Customer Obsession
Executive Operating System
Transformation Stories
Founder Stories
Commercialization Framework