PEL – Remembering… Digital Memorial Platform

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SE-EOS KNOWLEDGE LIBRARY
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DOCUMENT
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VERSION
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1.0

KNOWLEDGE TYPE
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Project Evidence Library

STATUS
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Canonical

PURPOSE
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This document serves as the canonical record of Sean Endler’s
leadership in conceiving, defining, and launching the
Remembering… platform at Legacy.com.

Rather than documenting a single product launch, this library
captures the product vision, customer research, experience
strategy, business objectives, organizational alignment, and
long-term impact of creating a new category of digital memorial
experiences.

All resumes, executive biographies, portfolio materials,
consulting presentations, interview responses, and AI-generated
content should reference this document when discussing Sean’s
experience leading customer-centered digital product innovation.

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PROJECT OVERVIEW
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Project

Remembering… Digital Memorial Platform

Organization

Legacy.com

Role

Vice President, Product

Executive Product Strategy

Experience Design Leadership

Industry

Consumer Internet

Digital Publishing

Memorial Technology

Status

Successfully Delivered

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EXECUTIVE SUMMARY
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Sean led the strategy and product development of the
Remembering… platform, extending Legacy.com’s obituary business
into a richer, ongoing digital memorial experience.

The initiative shifted the focus from a single obituary event to
an enduring space where families and friends could preserve
memories, celebrate lives, share stories, photographs, videos,
and milestones, and remain connected over time.

The platform strengthened customer engagement, expanded the
company’s digital ecosystem, and reinforced Legacy.com’s
leadership in online remembrance.

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STRATEGIC CHALLENGE
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Traditional obituary experiences were centered on a single moment
in time and offered limited opportunities for continued
engagement.

Families increasingly expected richer digital experiences that
supported storytelling, collaboration, and long-term
participation.

The challenge was to design a platform that respected the
emotional nature of remembrance while creating sustainable
business value.

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OBJECTIVES
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Expand beyond obituary publishing.

Increase long-term customer engagement.

Create a collaborative memorial experience.

Strengthen emotional connection.

Support multimedia storytelling.

Increase recurring platform usage.

Create new business opportunities.

Extend Legacy.com’s digital ecosystem.

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APPROACH
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Conducted customer research with families and publishers.

Mapped the emotional journey following loss.

Identified opportunities for continued engagement.

Designed collaborative memorial experiences.

Developed product strategy and feature roadmap.

Worked closely with engineering, design, editorial, and executive
leadership.

Validated concepts through iterative testing and refinement.

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KEY DELIVERABLES
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Product vision.

Experience strategy.

Customer journey maps.

Feature roadmap.

Digital memorial platform.

Collaborative storytelling features.

Multimedia experiences.

Executive product presentations.

Go-to-market planning.

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BUSINESS IMPACT
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Expanded Legacy.com’s product portfolio beyond obituary
publishing.

Created a scalable platform for ongoing customer engagement.

Strengthened customer loyalty through emotionally meaningful
experiences.

Established new opportunities for long-term digital services.

Demonstrated how customer empathy can drive product innovation.

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EXECUTIVE COMPETENCIES DEMONSTRATED
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Executive Product Leadership

Customer-Centered Innovation

Product Strategy

Experience Design

Journey Mapping

Business Strategy

Cross-functional Leadership

Stakeholder Alignment

Consumer Product Development

Innovation Leadership

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LEADERSHIP LESSONS
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The most meaningful products solve emotional needs as well as
functional ones.

Customer empathy should guide every strategic decision.

Long-term engagement begins with understanding the complete
customer journey.

Trust is earned through thoughtful product design.

The strongest digital ecosystems continue creating value long
after the initial transaction.

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LONG-TERM IMPACT
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The Remembering… platform became a defining example of Sean’s
approach to customer-centered product strategy, demonstrating how
research, empathy, and systems thinking can transform an existing
business into a richer, longer-lasting customer relationship.

Many principles established during this initiative later informed
Sean’s work on FanCard, NGAGED, customer intelligence, and the
SE-EOS Executive Intelligence Platform.

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COMMON INTERVIEW QUESTIONS
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How did you transform an established business into a platform?

How do you design products for emotionally sensitive experiences?

How do you identify opportunities beyond an existing business
model?

How do you balance customer empathy with commercial objectives?

How has this project influenced your product philosophy?

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RELATED KNOWLEDGE LIBRARY
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CEL – Legacy.com

Customer Obsession

Product Philosophy

Leadership Philosophy

Systems Thinking

Executive Operating System

Commercialization Playbook

Journey Mapping Framework

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AI METADATA
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Knowledge Type

Project Evidence Library

Project

Remembering… Digital Memorial Platform

Organization

Legacy.com