MTV - SPIKE TV
“The First Network for Men,” targeting young adult males aged 18–34 with the tagline “Get More Action.” The Spike brand being described as “authentic” and “unapologetically masculine,” with action as its core programming genre. Leveraging SpikeTV and MTVN’s original content, and using Spike.com as a distribution platform, it offers full-length shows and exclusive content. It became the home for MTV’s most authentic and real content, covering categories like Women, Extreme Sports, TV Shows, Automotive, Gaming, Lifestyle, Technology, and Movies, all wrapped in a community that fosters communication, information, and user-generated content.
Director User Experience and Interaction
I was recruited by iFilm to prepare the Product and Design teams for integration into MTV/Viacom’s digital product suite. My primary task was to set the digital product vision for the launch of Spike.com, eventually leading to my promotion as Director of Spike Digital Entertainment. In this role, I led multiple teams in creating scalable user experiences that blended social content, viral video, community commentary, and television broadcast content into a cohesive experience from TV to web. I also pioneered innovative advertising and sponsorship integrations. Our efforts positioned us as a Top 5 viral video social platform, serving as the video and picture social marketing hub for Viacom web properties, generating 36 million daily page views and 24 million daily video streams across 19 unique channels. Additionally, I was instrumental in launching UFC’s digital experiences, integrating them seamlessly with broadcast TV.
