Legacy.com
Legacy.com is the place where the world pauses to embrace the power of a life well-lived. We believe that a single life story can provide extraordinary inspiration, even after that person has died. So we champion every life, knowing it can connect us in unexpected, powerful ways.
Today, Legacy.com is the global leader in online obituaries, a top-25 website in the United States, and a destination for over 40 million unique visitors each month around the world.
Vice President of Design and Innovation Lab
I led the establishment of our West Coast office, assembling a highly skilled team of creatives and engineers under one roof. As head of user experience and design, I orchestrated the creation of a centralized Design Center, encompassing UX Design, Branding Design, Content Design, Design Research, and an Innovation Lab. As a key member of the executive team, I collaborated closely with the CEO, providing guidance on product development, business strategy, and long-term growth initiatives. Through our efforts, Legacy.com surged to become a top 25 website, dominating the online obituary, guestbook, sympathy flower sales, and digital listings sectors for newspapers and funeral homes alike.
Obituary Directory
Our Obituary Directory provides users with a comprehensive platform to search and browse obituaries nationwide, by state, and within specific cities. With a focus on recent deaths and notable life stories, users can easily find and explore obituary-related information. From newspaper notices to funeral home services and memorials, our directory connects users with the resources they need during times of loss and remembrance.
Editorial Content Product Suite
Our direct-to-consumer website ecosystem prioritizes engaging page experiences, beyond just obituaries. Here, we highlight a variety of editorial content templates, including Hub Pages, News & Articles, Photo Galleries, and Videos. Each template is meticulously designed to captivate our audience, offering a seamless browsing experience and delivering valuable information in a visually compelling manner.
Funeral Home Directory
Our Funeral Home Directory offers users a convenient way to locate funeral homes both locally and beyond. With our user-friendly platform, individuals can easily find and connect with funeral homes to make arrangements for end-of-life celebrations, funerals, and memorial services. Whether seeking services in their own area or in a different geographical location, our directory provides a comprehensive resource to assist users during difficult times.
Sympathy Flower eCommerce
Our Sympathy Flower Ecommerce Experience simplifies the process of sending flowers directly to funeral homes for display during funeral and memorial services or directly to loved ones. With an extensive catalog of flower arrangements and vases, as well as various shipping options, users can easily find the perfect tribute. Additionally, our platform offers personalized purchasing options, ensuring that each arrangement is tailored to honor the memory of loved ones in a meaningful way.
Premium Hardbound Guestbooks
Our Premium Hardbound Guestbooks provide a timeless way to preserve cherished memories and condolences shared on a loved one’s life story page. Crafted with premium quality custom-made leather hardback covers, these books feature thick pages and full-color printing. Each page elegantly captures the heartfelt condolences left by friends and family, transforming digital tributes into a tangible memento that can be cherished for years to come.
Below is an example of an 8 volume guestbook for René Angélil, husband of Celine Dion.
Automated Video Production
Our custom video editorial production service offers a seamless way to capture and share the life stories of individuals through high-quality video-based slideshows. We developed a scalable system, in which we transform editorial content into engaging video segments, seamlessly blending storytelling with visuals. From heartfelt tributes to celebratory montages, our automated process ensures efficiency and consistency, allowing us to create personalized videos that truly honor the subject’s legacy.
Vice President of Design and Innovation Lab
I led the establishment of our West Coast office, assembling a highly skilled team of creatives and engineers under one roof. As head of user experience and design, I orchestrated the creation of a centralized Design Center, encompassing UX Design, Branding Design, Content Design, Design Research, and an Innovation Lab. As a key member of the executive team, I collaborated closely with the CEO, providing guidance on product development, business strategy, and long-term growth initiatives. Through our efforts, Legacy.com surged to become a top 25 website, dominating the online obituary, guestbook, sympathy flower sales, and digital listings sectors for newspapers and funeral homes alike.