CFT is a cutting-edge design and technology firm specializing in B2B, SaaS, and D2C platforms, spanning diverse industries with a keen emphasis on user experiences and productivity tools. We craft distinctive experiences that drive user engagement and seamlessly integrate brands, catering to both startups and established entities like the United States Department of Defense, Reddit, Ferrari, among others.

In my role, I was responsible for design, talent acquisition, value proposition articulation, and actively participating in fundraising through investor decks and pitches. I also played a key role in cultivating strategic partnerships and providing comprehensive executive leadership to shape and deliver compelling company narratives. I built and launched a selfie platform, FanCard™, which connected brands to users’ stories through user-generated content, offering marketers high-value proprietary demographic data and digital experiences. Additionally, I created all digital and physical organizational materials, documents, and marketing collateral, including personalized pitch decks and demos to attract and secure new clients. My efforts led to securing consecutive multi-year contracts with prominent organizations such as the Department of Defense, NFL, MLB, NHL, NCAA, NBCUniversal, St. Jude Charity, the Cystic Fibrosis Foundation, and several start-ups.

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